Polarized Sunglasses

The Fishbowl is a short film telling the story of Edwin Land, American scientist and inventor, best known as the co-founder of the Polaroid Corporation. Dropping out of college, the young man follows his ambition, intellect and optimism in order to invent polarized lenses. And the movie makes us discover how Polaroid Eyewear’s technology has enhanced the way we see and experience the world. Particularly thanks to polarized sunglasses. According to Steve Jobs, who was a big fan of Edwin Land: ‘Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that’.


Creating Polarized Sunglasses

Edwin Land studied chemistry at Harvard University, which he left after his freshman year. Because he was not part of an educational institution, he would sneak into a laboratory at Columbia University late at night to use their equipment.  His breakthrough came when he realized that, instead of attempting to grow a large single crystal of a polarizing substance, he could manufacture a film with millions of micron-sized polarizing crystals that were in perfect alignment with each other. The Polaroid Corporation was founded in 1937.

Described by the Boston Globe as a “juggernaut of innovation”, Polaroid was in many ways the Apple of its time. If their initial market was in sunglasses, it did change quite a lot, particularly with the creation of the instant camera in 1947. His colleague, Elkan Blout, said about Land: “What was Land like? Knowing him was a unique experience. He was a true visionary, he saw things differently from other people, which is what led him to the idea of instant photography. He was a brilliant, driven man who did not spare himself and who enjoyed working with equally driven people.”

The advantages of Polarization copy

What are the advantages of Polarization?

Polarized lenses do not necessarily represent significantly increased UV protection. But the lenses are coated with a special chemical film that helps reduce glare. Polarized lenses can also relieve eyestrain, which is another side effect of glare. Plus wearing polarized lenses can reveal colours and images in a very crisp and clean way.

In some circumstances though, polarized lenses might not be the best option. For instance, they would not be appropriate for night driving, flying an airplane, downhill skiing, and viewing LCD screens. So if you are interested in polarized sunglasses, check out DesignerSunnies.com today and get your own pair.